Chris Gonzalez
Digital Art & Creative Marketing
Digital Art & Creative Marketing
“The Swiss Army knife of graphic designers” – Jeff H.
Product Development Specialist
Bringing creativity, storytelling, and integrity to every project.
Branding
Experience with Logos, Identity and Iconography — the foundation to a brand’s voice and authenticity.
- Competitive Research
- Ideation
- Vector Graphics
- Copywriting
CPG DESIGN
15+ year’s in packaging development, structural & material selection, 3D modeling, and prototyping.
- 3D Rendering
- Illustrator Die Lines & Layout
- File Versioning
- Approval Routing and Color Proofing
Mobile Design
Core understanding of user experience, with an emphasis on mobile first front-end development.
- Responsive/Adaptive UI
- SEO & API Implementation
- Basic HTML/CSS/JS know-how
- Multiple Platforms (i.e. Shopify, BigC, WordPress)
Photography
Expert Adobe Photoshop user with Social Media camera skills. Manipulator of many a stock photo.
- Adobe Creative Suite Expert
- Photography Direction
- Manipulation
- Color Gamut Correction
Logo Work
Research and Ideation are the critical first steps to creating a meaningful logo for a brand. What’s less discussed about the process? Often there are multiple stakeholders and listening is essential. A designer’s ego needs to be checked at the door.
Color has meaning but is also subjective and can shift over time. This is why I always work in black & white in early concepts, working in color once the icon is communicating on its own merits.
Print & Packaging Solutions
We are limited only by our imaginations…and what the expensive industrial equipment can actually do. Understating the nuances of print presses, die cutting, filling, sealing machines, (and good ol’ manual labor) is a benefit of my experience.
I like to think art is making it once, design is making it a thousand times.